Guess to re-enter Japanese market

Publish Date : Jun-12-2013

The casual denim fashion brand Guess will be re-entering the Japanese market.

The company had pulled out of Japan eight years ago, but will start selling jeans and other apparel items by opening a directly managed store in Tokyo.

Guess currently operates 1,700 stores in 88 countries and aims to open stores in 40 Japanese locations over the next three years, totalling 6 billion yen in revenue over the next five years.

Itochu Corp had acquired import and sales rights to Guess merchandise in 1994, but sales of most items have been discontinued except for goods like watches and fragrance.

The Guess product line will focus on denim targeting the late teens through 30s age group.